Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design Hardcover | Pages: 216 pages

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Original Title:	Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
ISBN:	1592530079 (ISBN13: 9781592530076)
Edition Language:	English

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Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work - until now. Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Identify About Books Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Title	:	Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Author	:	William Lidwell
Book Format	:	Hardcover
Book Edition	:	First Edition
Pages	:	Pages: 216 pages
Published	:	October 1st 2003 by Rockport Publishers
Categories	:	Design. Nonfiction. Business. Reference

Rating About Books Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Ratings: 4.14 From 4997 Users | 140 Reviews

Article About Books Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Fantastic reference for all designers to keep on their desk. I especially like the question-based reference guide (located just after the table of contents) - this helps guide your study of the principles taught in the book.

"Universal Principles of Design" by William Lidwell is easily one of the best books on all kinds of design I have ever read. It is simple, informative, and straight-forward. Each page has its own unique design principle, and contains an easy to understand summary for the rule. The book provides examples that illustrate the principles in practice, giving the reader an idea as to how to use these concepts. When I picked up this book I thought it was going to be uninteresting; however, I quickly

Boring and redundant, all this information is easily accessible online and most of it is so obvious and intuitive to begin with. It didn't even need to be a whole book most of the principals build on top of one another, easily could be reduced down to like five pages maybe.

This book is a really great resource and I got to read it at right time in my design career. It helped me understand a lot of principles and got to see how to use some others that I knew about in the context of design. I would recommend keeping this close because it will help consolidate design decisions.

This is a great resource for any kind of designer, especially of the interaction, interface or industrial sorts. It consists of 100 fundamental concepts common to all matters of design, such as the 80/20 rule, Hick's law, Ockham's razor, mapping, etc.. Nicely typeset and layed out, with simple, effective diagrams for pretty much every concept. Highly recommended for people who like to make things both look and work really, really well.

I think this could actually benefit anyone who works with or presents information, but it should make a solid impact for software designers. They should have this in every bathroom in every software company on the planet -- great for just perusing. Any page of this book contains at least one really good idea for improving something you work with. The layout and graphics are (as expected) stellar.

Incredibly informative reference material on design principles. I really liked how each principle was laid out. The table of contents were also laid out in multiple ways depending on how you wanted to use the book which was a thoughtful touch. Some of the images were pretty dated though - it'd be nice if they came out with a revised/updated edition!