Marketing Warfare Hardcover | Pages: 216 pages

Define Of Books Marketing Warfare

Title	:	Marketing Warfare
Author	:	Al Ries
Book Format	:	Hardcover
Book Edition	:	Annotated, 20th Anniversary Edition
Pages	:	Pages: 216 pages
Published	:	December 13th 2005 by McGraw-Hill Education (first published 1985)
Categories	:	Business. Nonfiction. Management. Buisness

Explanation To Books Marketing Warfare

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades--including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds--along with annotated reproductions of winning and losing ads.

Itemize Books In Pursuance Of Marketing Warfare

Original Title:	Marketing Warfare
ISBN:	0071460829 (ISBN13: 9780071460828)
Edition Language:	English

Rating Of Books Marketing Warfare

Ratings: 4.11 From 1255 Users | 74 Reviews

Criticism Of Books Marketing Warfare

Easily, one of the best books on marketing I've come across! Must-read for everyone

Good book on marketing warfare strategy. All the marketers are like military-guerrilla commanders. Life is war so as sales, advertising and marketing

I should give 3,5. Part of that book is great, brilliant even. But part - just boring...

I gave away copies of the 1986 version, alongside Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace. Together, they were my introduction to the concepts of Guerilla Marketing. No pair of books were more useful to me in my career in Direct Marketing. I read several others by Al Reis and Jack Trout and none wasted my time. I haven't read the anniversary edition. I look forward to doing so.

War analogies never get old, especially when applied in the right context. At first, I thought the book was a pun on how companies are literally "fighting" under the pretext of marketing; but the book explores the strategic underplay in action which is insightful indeed. A crash course in understanding market behavior.

Amazing book, explains perfectly Marketing warfare strategies applied in famous companies across the globe. Helps explain with examples different concepts of marketing warfare while drawing parallels from conventional war strategies. You get to understand it very well, is super interesting and even people who are not familiar with marketing terminology can get the ideas.

I picked up this book off a dusty shelf at work a few minute before leaving for a business trip. I only took it to brush up on the background of a few Historical Battles, but I got hooked. It really helped me understand why I don't understand corporate management, and what things they were doing right and what things they were doing wrong. Most importantly, it gave me a the keys to success in the market place. Some of my favorite quotes were (from memory not word for word) 1) Winners tell jokes,