Present Out Of Books Why We Buy: The Science of Shopping

Title	:	Why We Buy: The Science of Shopping
Author	:	Paco Underhill
Book Format	:	Paperback
Book Edition	:	Special Edition
Pages	:	Pages: 256 pages
Published	:	June 2nd 2000 by Simon & Schuster (first published May 13th 1999)
Categories	:	Business. Nonfiction. Psychology. Economics. Science. Sociology

Why We Buy: The Science of Shopping Paperback | Pages: 256 pages

Description Supposing Books Why We Buy: The Science of Shopping

Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Declare Books As Why We Buy: The Science of Shopping

Original Title:	Why We Buy: The Science of Shopping
ISBN:	0684849143 (ISBN13: 9780684849140)
Edition Language:	English

Rating Out Of Books Why We Buy: The Science of Shopping

Ratings: 3.9 From 11811 Users | 493 Reviews

Evaluation Out Of Books Why We Buy: The Science of Shopping

After reading this, I still have no idea why I bought it, or why the word "science" appears on the cover. Perhaps a better title would've been: "How To Design Your Store: Random Anecdotes And Unfounded Assertions (Also Did I Mention I Have A Consulting Business?)"Would not recommend, unless you're the kind of person who likes to read about the author's consulting business, and you accept advice and conclusions presented devoid of methods or evidence, in which case this book would be an excellent

Also essential book for anyone curious about the culture of American (and now global) shopaholism. For some reason, I found "Call of the Mall" (the follow-up to "Why We Buy" a little more enjoyable, useful.

This book was recommended to me after I became absolutely obsessed with grocery shopping in Santiago, Chile. I think it was the hunt, or maybe just that I had a ton of time, but I went grocery shopping pretty much every day while I lived in Santiago. I found the assortment of foods fascinating and the way they were packaged (mayo in a bag!?) even more-so. I'm also, in general, a very tactile shopper so I was interested in what he'd have to say about that.My expectation was that this book would

Paco Underhill (with a name like that, how could you go wrong?) takes the tools that he learned as an anthropologist and in the 70's started applying them to the largest tribe in America: consumers and shoppers. It turns out that retailers are willing to pay a lot of money to find out how many towels shoppers will handle before they purchase a set, how many feet from the entrance of a store a display should be placed for maximum exposure, etc. Is Underhill a sell-out? Possibly, but the scales

A friend listened to the audio version and thought of me, so he bought me the book. (Hmmm... me and shopping? I don't see the connection.) I loved it! The author has a subtle sense of humor (doesn't try too hard) and the otherwise dull material was really quite interesting. I'll read it again sometime. Very interesting!

Way too outdated and honestly the title is deceiving. It should be called "How to Set Up a Retail Store." It's mostly about positioning of merchandise and signs. The title does not fit the content. I understand the book was published years back, but that kills the relevance for me. So many of the "lessons" taught go against common business best practices now. Bottom line, only read this if you are an owner of a local retail store trying to increase sales. For the everyday reader, spend your

Horrendous, for several reasons. First, it is outdated, which is my own fault -- he has a newer book and I happened to pick up the wrong one at the library. There are references to dial-up modems and portable cassette players, among other things. Second, it reads like a sales pitch. The guy is arrogant and self-serving, pitching his company (Envirosell) throughout. That's just plain annoying.Third, and probably most offensive, it is sexist, making broad generalizations about female vs. male